An interactive course by Daniel Carciug · Football Club Marketer
Learn
Sponsorship
by running it.
Fourteen rounds. One club: yours. Find sponsors, price your assets, sign the contracts, deliver, get paid and renew, and finish the season with a complete Sponsorship Playbook.
- Any sport
- Any level, from amateur to international
- Self-paced, no start date
- Works on phone and laptop
Why this course
Most clubs sell sponsorship the hard way.
The same deck for everyone.
Kit, LED, banners, price list. Sponsors receive ten of these a season and pick the cheapest.
Prices nobody can explain.
If you can’t show how you got to the number, the sponsor negotiates it down.
Promises without proof.
Logos delivered, nothing reported. At renewal the sponsor remembers a few photos and a big invoice.
Money that arrives late.
Invoices sent on the due date, no payment plan, no follow-up. The contract is signed and the account is still empty.
The Sponsorship Manager trains the whole cycle, on your own club, until it becomes a habit.
The whole cycle, trained on your own club. Start with the first two rounds free.
How it works
Learn it. Play it. Build it.
Learn.
Short lessons, each followed by one hard question. Four answers that all sound right; only one follows the method. Right on the first try: 10 points.
Play.
Missions on your own club: your income, your partners, your prices, your contracts. A coach checks your work and stops you until it is good enough to use.
Build.
Every round ends with a page of your Sponsorship Playbook. Fourteen rounds later you have a working plan, ready for Monday morning.
The questions are hard on purpose. Every answer comes with the reasoning.
Rounds 1–2 are free. The rest of the season opens with one license key.
Made for your club
Sign your contract with any club, in any sport.
Inside the season
A full sponsorship season, from the first idea to the renewal.
Act I · Foundations
Why sponsorship matters, and what you are really selling.
Why sponsorship matters
The revenue map of your club and what your partner list tells the market.
The business and the person who runs it
Sponsorship as a business, and the mindset of the manager who runs it.
What sponsors really want
Visibility, engagement and sales, and the five things only a club can sell.
Your club’s brand, data and difference
Your story, your heroes, your strengths, and the numbers a marketing director trusts.
Act II · The offer and the hunt
Build the products, then go and find the buyers.
The sponsorship factory
Inventory, fair prices with CPM and media equivalency, house rules and packages.
The sponsor hunt
Former sponsors, other clubs’ sponsors, their competitors, the street and the media: a map of 50+ prospects.
The club that sells itself
A sponsorship landing page, staff and supporters as ambassadors, agencies and one funnel.
Act III · Closing the deal
From the first email to the signature.
The first door
The sponsor file, the first email, the first call, warm introductions and LinkedIn.
The meeting
Prepare four layers, show instead of tell, answer objections and close cleanly, with live simulations.
The contract
Advertising, sponsorship or barter; deliverables, exclusivity, bonuses and exit clauses.
Act IV · Delivering and keeping
Keep every promise, get paid, and renew.
From contract to delivery
Extract every deliverable, organise by category, prepare materials and hand over to the departments.
The sponsor who stays
The first 30 days, activations, bad news handled well, new projects that become traditions.
Proof and money
The season report, the one-page CEO version, the payment plan, invoices and cash flow.
Renewal
Retention as a KPI, the renewal calendar, an honest review, a better offer and the negotiation.
The final · Three minutes.
Present your plan for your chosen sponsor in a three-minute pitch, and blow the final whistle on your season.
Fourteen rounds, the final pitch, and the Playbook that comes out of them.
ROUND 5
Price it like a professional.
Enter your arena, TV and online reach, choose a CPM, and watch the season value appear. Then check it against media equivalency and what comparable clubs charge.
- CPM, media equivalency and benchmarks
- Rules for discounts, bonuses and dependencies
- A price you can explain in one sentence
ROUND 5
Packages that are easy to buy.
Turn your inventory into Gold, Silver and Bronze. The coach checks that every tier makes sense before you can move on.
- A full inventory of everything you can sell
- Upsell and cross-sell built in
- Adapt to a budget without cutting the price
ROUND 6
Fifty prospects, scored and ranked.
Pull in former sponsors, other clubs’ partners and their competitors, the industries of your region and the brands you see on billboards and TV. Score them for budget, relevance and pressure, and attack the top ten first.
- Warm leads, proven investors, cold prospects
- A scoring method you can repeat every season
- A plan of attack for the first ten
Three rounds in, and you already have a price, a package and a shortlist. Start free, then unlock the rest.
ROUNDS 7–8
A landing page and a first email that get replies.
Build your club’s sponsorship page with a live preview, then write a four-block email under 150 words, with a coach that flags begging words, missing numbers and vague calls to action.
- A page that sells while you sleep
- Emails about them, with numbers
- Calls, warm doors and LinkedIn, step by step
ROUND 9
Rehearse the meeting before it happens.
Sit across the table from a marketing director, then from a hard one. Choose your lines, see how she reacts, and learn why each answer works or fails.
- Simulations with different sponsors
- A bank of objections and answers
- A one-page summary to leave behind
ROUND 10
Contracts you can actually sign.
Choose the right contract for the deal, build it clause by clause, and spot the risky ones. You get three working templates, advertising, sponsorship and barter, each with its annexes.
- Deliverables with numbers, never ‘prominent exposure’
- Exclusivity, bonuses and exit clauses on paper
- A real legal framework explained, using Romania as the example
This is the middle of the season. The last act is where the money comes in.
ROUND 11
Deliver every promise.
Read five signed contracts, extract every service, group them by category and hand each one to the department that delivers it, with a deadline and a proof.
- A deliverables matrix for the whole season
- Materials and deadlines per asset
- Proof collected for the report
ROUND 13
Get paid, on time.
Build the payment plan for five partners with their own rules: structures, VAT, and when each invoice must leave. The cash-flow map shows the month your club would run short.
- Payment structures that protect the club
- Invoices that get approved the first time
- A follow-up and escalation plan for late payments
ROUND 14
Renew, and grow.
Start the conversation on the sponsor’s budget calendar, review the season honestly, and build an offer that is better than last year without a hidden discount.
- Retention, the KPI that matters
- Repackaging and bonuses instead of discounts
- An announcement when a sponsor stays, and a graceful exit when one leaves
Every screen above is part of the full season. One payment, lifetime access.
A game you have to finish
Points, ranks and a coach who doesn’t let things slide.
What you leave with
A 12-chapter Sponsorship Playbook for your club.
- 01Sponsorship profile of the club
- 02Brand, differentiation and data
- 03Commercial offer
- 04Sponsor map
- 05Selling agents
- 06Approach kit
- 07Meeting plan
- 08Contracts
- 09Implementation plan
- 10Post-signing partnership plan
- 11Reporting and payment
- 12Renewal
The Playbook is written round by round. Finish the season with a plan you can use on Monday.
Everything included
- 14 interactive rounds and the final pitch
- 102 lesson questions with worked answers
- 64 missions on your own club, with coach checks
- 42 Final Whistle decisions
- Calculators: CPM, media equivalency, cash flow, retention
- Builders: landing page, first email, one-page summary, contract, payment plan, renewal offer
- Three contract templates with annexes: advertising, sponsorship, barter
- A 12-chapter Sponsorship Playbook you can copy or print
- Your club’s colours across the whole game
- Progress saved in your browser, with a progress code to continue on another device
Who it’s for.
Sponsorship and commercial managers.
You already work in a club and want a complete system to find, close, deliver and renew, and the arguments to grow your influence inside the club.
Presidents and directors of small and mid-sized clubs.
You depend on sponsors and have no dedicated department. You want to structure, price and sell your offer like a professional.
Students and career changers.
You come from marketing, sports management, B2B sales or media and want to understand the commercial side of a club.
Agencies, consultants and brands.
You buy or broker sport sponsorship and want to understand how a club thinks, prices and delivers.
Sounds like you? Start with Rounds 1–2 free — no card, no account.
On the laptop at the office, on the phone on match day.
Who is behind it
Daniel Carciug
Former Commercial Director at FC Rapid · Advises clubs around the world, including Genoa CFC
I spent about ten years in sports business: sponsorship, ticketing, merchandising, event days, brand and communication. Everything in this game comes from deals I signed, lost or renewed. I built it the way I would train a new person in my commercial office: short lessons, real situations, and work on your own club from day one.
Football Club Marketer · Learn · Connect · Grow
Free and full.
Free · Rounds 1–2
- Round 1: Why sponsorship matters
- Round 2: The business and the person who runs it
- The first section of your Playbook
- No card needed
Full season · Rounds 1–14 + final
One payment
- All 14 rounds and the final pitch
- Three contract templates with annexes
- The complete 12-chapter Playbook
- Your progress from the free rounds carries on
How access works
- 1Buy the full season on Payhip.
- 2You receive a license key by email.
- 3Play Rounds 1–2, then enter the key when the game asks for it. Everything you did so far stays saved.
FAQ
It’s an interactive game: you read short lessons, answer questions, complete missions on your own club and build your Playbook as you go.
Still deciding? Play the first two rounds free, then unlock the season with one license key.
Your season starts with one round.
Play the first two rounds free, on your own club. If the method works for you, unlock the rest of the season.